I-Etnia Barcelona isungula i-Moi Aussi

I-Etnia Barcelona, ​​​​i-brand yamehlo ezimeleyo eyaziwayo ngokuzibophelela kwayo kubugcisa, umgangatho kunye nombala, isungula i-Moi Aussi ngu-Etia Barcelona, ​​​​iprojekthi yokuyila eqhutywa ngugqirha wamehlo kunye nesithandi sobugcisa u-Andrea Zampol D'Ortia, enenjongo yokuba liqonga lehlabathi apho amagcisa avela kwihlabathi lonke anokuziveza kwaye enze imisebenzi yawo yobugcisa yaziwe.

Ukususela ekudalweni kwayo ngaphezu kweminyaka eyi-20 edlulileyo, i-Etnia Barcelona ibisoloko inobugcisa kwi-DNA yayo, iyithatha njengendlela yokuqonda ihlabathi. Le filosofi ibonakala kuyo yonke imisebenzi yayo kunye nentsebenziswano kunye namagcisa. Nge-Moi Aussi, i-brand ye-eyewear ye-Barcelona idibanisa ubugcisa kunye ne-optics ngokusebenzisana ngokusondeleyo namagcisa kwaye igxininisa umxholo wayo othi "BEANARTIST", oku kuthetha "ukuvukela ngobugcisa".

Ngokuhambelana nale filosofi kwaye njengembeko kubugcisa kunye namagcisa, uphawu luye lwahamba inyathelo elingaphezulu kwaye lafumana iCawe yaseDella Bazia eVenice, indawo yembali eyakhiwe ngokupheleleyo ngenkulungwane ye-13 eya kulungiswa kwaye ibonelelwe ukuba ibe yi-Moi Aussi Creative Lab, indawo yokusebenza kunye nokuhlalisa amagcisa angama-24 athatha inxaxheba minyaka le. Ilebhu iya kuvuleleka nakwamanye amagcisa asekiweyo okanye imibutho yobugcisa enqwenela ukubonisa umsebenzi wabo eVenice.

I-Moi Aussi ingaphezulu kwe-brand, yiprojekthi yobugcisa eqanjwe njengentshukumo yokuyila eyamkela amagcisa avela kwihlabathi lonke, edlula nayiphi na imida yenkcubeko kunye nokuqinisekisa ukuba injongo yokwenene yobugcisa iyoyisa nakuphi na ukuhlukahluka kwenkcubeko, inkolo okanye ubuhlanga. Ukwahlukana kwenkcubeko kubonisa amandla oluntu lwezobugcisa be-Moi Aussi, kwaye ukubaluleka kwayo kubonisa zombini umnqweno wamagcisa ukuba abe yinxalenye yale ndawo kunye nokuqala kohambo lwabo, ukubonelela ngenkxaso yobugcisa kunye nokubonakala kwehlabathi.

Le projekthi ijolise ekudaleni ubugcisa obuhle, obutsha, obunesibindi kunye nolutsha olusekwe kwiintsika ezintathu ezisisiseko: ubugcisa, uvakalelo kunye nokwahlukileyo. U-Moi Aussi umele i-manifesto yomzobi, emele ezi ntsika zintathu kunye nokubhengezwa kwenjongo yale ntshukumo yobugcisa.

I-logo ye-Moi Aussi isekelwe kwinqanaba lezinto zokwakha ze-Abbazia della Misericordia: iikholomu, iintsika kunye neefestile zeglasi. Ke ngoko, eyona geometry isulungekileyo ihambelana nesihobe emva kweprojekthi. Le ndlela ifanekisela ubuntu obukhethekileyo kunye nokwahlukileyo komculi ngamnye, emele "i-MOI" njengomphefumlo womculi kunye ne "AUSSI" njengomqondo wokuba ngowehlabathi lobugcisa, ukulinganisela phakathi kwefomu kunye nokubonakalisa ukudala.

IKomiti yezobuGcisa, equlunqwe ziingcali eziphuma kumacandelo ahlukeneyo kwicandelo lezobugcisa, yiyo eza kube ijongene nokukhetha amagcisa aza kuthatha inxaxheba kula mava minyaka le.

Rhoqo ngenyanga, iLebhu yoBuchule iza kubamba amabini kula magcisa, aya kuhlala kunye kwaye enze imisebenzi emihlanu yobugcisa esebenzisa iperi yefreyimu yeglasi yamehlo. Ezi ziya kuba yiseyile yomntu ngamnye ukuba enze eyabo imisebenzi yobugcisa ngenkululeko nangentelekelelo.

Kule mi sebenzi mihlanu, enye iya kuhlala kwigalari ye-Moi Aussi, enye iya kuboniswa kwiMyuziyam yase-Etnia Barcelona, ​​emibini iya kuboniswa kwiimyuziyam zobugcisa emhlabeni jikelele kwaye yokugqibela iya kuthengiswa ngefandesi.

Zonke iimali ezifunyenweyo ziya kufikelela kutyalo-mali ngokutsha kunye nokuzinza kweeprojekthi ze-Moi Aussi.

Malunga Etnia Barcelona

I-Etnia Barcelona yaqala ukuvela njengophawu oluzimeleyo lwe-eyewear ngo-2001. Zonke iiqoqo zayo ziphuhliswa ukususela ekuqaleni ukuya ekugqibeleni liqela loyilo loyilo, elinoxanduva olupheleleyo lwenkqubo yonke yokuyila. Ngaphezu kwako konke, i-Etnia Barcelona isebenzisa umbala kulo lonke uyilo lwayo, iyenza ibe yeyona nkampani ineembekiselo zemibala kulo lonke ishishini leempahla zamehlo. Zonke iiglasi zayo zenziwe ngezona zinto ziphezulu zendalo, ezifana ne-acetate yendalo ye-Mazzucchelli kunye ne-HD iilensi zamaminerali. Namhlanje, inkampani inobukho kumazwe angaphezu kwama-50 kunye namanqaku angama-15,000 athengiswayo kwihlabathi liphela. Isebenza kwikomkhulu layo eliseBarcelona, ​​​​ineenkampani ezincedisayo eMiami, Vancouver naseHong Kong, iqeshe iqela lezinto ezininzi ezinabantu abangaphezu kwama-650 #BeAnarist sisilogeni se-Etnia Barcelona. Lubizo lokuzibonakalisa ngokukhululekileyo ngokuyila. I-Etnia Barcelona iquka umbala, ubugcisa kunye nenkcubeko, kodwa ngaphezu kwayo yonke into, ligama elinxulunyaniswa ngokusondeleyo nesixeko apho yazalelwa khona kwaye ikhula kakuhle.

Ukuba ufuna ukwazi ngakumbi malunga nefashoni yeglasi kunye nothethwano lweshishini, nceda undwendwele iwebhusayithi yethu kwaye uqhagamshelane nathi nangaliphi na ixesha.